For soccer kit enthusiasts, a major tournament like the World Cup is the perfect opportunity to add a new national team jersey to their collection. As always, the major sportswear manufacturers are set to play a decisive role on this global stage.
As the club season draws to a close each year, fans eagerly anticipate the reveal of their team's new kit. Many even dream of their favorite brand becoming the official supplier, adding an extra layer of pride to wearing the jersey.
The market for football kits has exploded over the last decade, generating massive revenue for brands throughout the season. Some manufacturers make only minor tweaks year after year, confident that dedicated supporters will purchase the latest design regardless.
This "kit fever" extends to the World Cup, where new national teams bring fresh designs to the forefront, winning over new fans who will proudly display their colors around the globe.
Adidas, Nike, and Puma are poised to dominate the 2026 World Cup. Together, these three giants will supply the kits for 37 of the 48 participating nations, accounting for approximately 77.1% of the total. While a few smaller brands will have a presence, the rivalry between the "big three" remains the central story of the tournament's kit landscape.
Below is a breakdown of the kit suppliers for the 48 teams qualified for the 2026 World Cup.
Brand: | Countries: | Number: |
ADIDAS (14): | Spain - Argentina - Germany - Belgium - Swede - Japan - Scotland - Mexico - South Africa - Colombia - Saudi-Arabia - Algeria - Qatar - Curaçao | 14 |
NIKE (12): | Brazil - England - France - Netherlands - USA - Turkey - Uruguay - Norway - Croatia - South Korea - Canada - Australia | 12 |
PUMA (11): | Portugal - Morocco - Cote d'Ivoire - Senegal - Ghana - Austria - New Zealand - Czechia - Egypt - Paraguay - Switzerland | 11 |
KELME (2): | Bosnia & Herzegovina - Jordan | 2 |
KAPPA (1): | Tunisia | 1 |
REEBOK (1): | Panama | 1 |
CAPELLI (1): | Cape Verde | 1 |
UMBRO (1): | DR Congo | 1 |
MARATHON (1): | Ecuador | 1 |
JAKO (1): | Iraq | 1 |
MEROOJ (1): | Iran | 1 |
KNOW (1): | Uzbekistan | 1 |
ARROW (1): | Haiti | 1 |
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