bet365 has paid out £30m via it’s ‘Sub On Play On’ promotion over the first 11 days of the 2026 World Cup.
Read full 'Sub On Play On' T&Cs
The feature, where your player bet rolls over to their replacement should they be substituted, has already resulted in significant payouts.
bet365’s Steve Freeth said: “10 days in and we’re already up to £30m - you can see why it’s a customer favourite.
“Bradley Barcola replacing Ousmane Dembele against Senegal has proved to be costliest so far, while Crysencio Summerville’s impact after coming on for Donyell Malen - scoring and assisting versus Sweden – was another big one.
“Anthony Gordon backers would’ve been delighted to see Marcus Rashford shine in the England opener and Deniz Undav is costing us a fair few quid despite only playing 56 minutes at the tournament so far."
Here's how bet365's 'Sub On Play On' promotion works:
Sub On Play On is available on any market which displays the Sub On Play On icon.
The list of markets include the following, where available: