bet365 has paid out £30m via it’s ‘Sub On Play On’ promotion over the first 11 days of the 2026 World Cup.
Read full 'Sub On Play On' T&Cs
The feature, where your player bet rolls over to their replacement should they be substituted, has already resulted in significant payouts.
bet365’s Steve Freeth said: “10 days in and we’re already up to £30m - you can see why it’s a customer favourite.
“Bradley Barcola replacing Ousmane Dembele against Senegal has proved to be costliest so far, while Crysencio Summerville’s impact after coming on for Donyell Malen - scoring and assisting versus Sweden – was another big one.
“Anthony Gordon backers would’ve been delighted to see Marcus Rashford shine in the England opener and Deniz Undav is costing us a fair few quid despite only playing 56 minutes at the tournament so far."
Sub On Play On Rules
Here's how bet365's 'Sub On Play On' promotion works:
- Place a bet on a player market with the Sub On Play On icon.
- If your selected player is substituted, your bet will roll over to their replacement, with no change in odds.
- If the substituted player meets the bet requirement, we’ll settle your selection as a winner.
What markets are eligible for 'Sub On Play On'?
Sub On Play On is available on any market which displays the Sub On Play On icon.
The list of markets include the following, where available:
- First Goalscorer
- Last Goalscorer
- Anytime Goalscorer / To Score at Any Time
- Next Goalscorer
- To Score Two or More Goals / To Score 2 or More
- To Score Three or More Goals / To Score a Hat Trick
- Score with a Header
- Score from Outside the Box
- 1st Player Booked
- Player to be Booked
- Player to be Sent Off
- Player Assists
- To Score or Assist
- Player Shots on Target
- Player Shots
- Player Tackles
- Player Fouls Committed
