The Super Bowl kicks off on Sunday, February 8th, and the cost of a commercial is more than NFL players' average salary.
How much does a Super Bowl commercial cost in 2026?
The price of a 30-second advertisement at Super Bowl LX in 2026 is $8 million, marking a record high for an advertisement.
This number is up nearly $1 million from 2024 which previously set the record.
Super Bowl commercial cost by year
Super Bowl (Season) | Super Bowl Commercial Cost (USD) |
LX (2025) | $8,000,000 |
LIX (2024) | $7,300,000 |
LVIII (2023) | $7,000,000 |
LVII (2022) | $6,800,000 |
LVI (2021) | $6,500,000 |
LV (2020) | $5,600,000 |
LIV (2019) | $5,600,000 |
LIII (2018) | $5,200,000 |
LII (2017) | $5,235,000 |
LI (2016) | $5,400,000 |
50 (2015) | $4,800,000 |
XLIX (2014) | $4,250,000 |
XLVIII (2013) | $4,000,000 |
XLVII (2012) | $3,800,000 |
XLVI (2011) | $3,500,000 |
XLV (2010) | $3,100,000 |
XLIV (2009) | $2,954,010 |
XLIII (2008) | $2,999,960 |
XLII (2007) | $2,699,963 |
XLI (2006) | $2,385,365 |
XL (2005) | $2,500,000 |
XXXIX (2004) | $2,400,000 |
XXXVIII (2003) | $2,302,200 |
XXXVII (2002) | $2,200,000 |
XXXVI (2001) | $2,200,000 |
XXXV (2000) | $2,200,000 |
XXXIV (1999) | $2,100,000 |
XXXIII (1998) | $1,600,000 |
XXXII (1997) | $1,291,100 |
XXXI (1996) | $1,200,000 |
XXX (1995) | $1,085,000 |
XXIX (1994) | $1,150,000 |
XXVIII (1993) | $900,000 |
XXXVII (1992) | $850,000 |
XXXVI (1991) | $850,000 |
XXV (1990) | $800,000 |
XXIV (1989) | $700,400 |
XXIII (1988) | $675,000 |
XXII (1987) | $645,000 |
XXI (1986) | $600,000 |
XX (1985) | $550,000 |
XIX (1984) | $525,000 |
XVIII (1983) | $368,200 |
XVII (1982) | $400,000 |
XVI (1981) | $324,300 |
XV (1980) | $275,000 |
XIV (1979) | $222,000 |
XIII (1978) | $185,000 |
XII (1977) | $162,300 |
XI (1976) | $125,000 |
X (1975) | $110,000 |
IX (1974) | $107,000 |
VIII (1973) | $103,500 |
VII (1972) | $88,100 |
VI (1971) | $86,100 |
V (1970) | $72,500 |
IV (1969) | $78,200 |
III (1968) | $55,000 |
II (1967) | $54,500 |
I (1966) | $42,500 |
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