We'll look at the highest rated and most viewed Super Bowls using the Neilson rating system since the first Super Bowl in 1967.
Top-10 Most Watched Super Bowls
Super Bowl | Date | Teams | Avg. Viewers |
LIX | Feb. 9, 2025 | Eagles - Chiefs | 127.7 Million |
LVIII | Feb. 11, 2024 | Chiefs - 49ers | 123.7 Million |
LVII | Feb. 12, 2023 | Chiefs - Eagles | 115.1 Million |
XLIX | Feb. 1, 2015 | Patriots - Seahawks | 114.8 Million |
XLVIII | Feb. 2, 2014 | Seahawks - Broncos | 112.7 Million |
SB 50 | Feb. 7, 2016 | Patriots - Falcons | 112.3 Million |
LI | Feb. 5, 2017 | Broncos - Panthers | 111.9 Million |
XLVI | Feb. 5, 2012 | Giants - Patriots | 111.3 Million |
XLV | Feb. 6, 2011 | Packers - Steelers | 111.0 Million |
XLVII | Feb. 3, 2013 | Ravens - 49ers | 108.7 Million |
Source: Nielson
Average viewership has drastically risen after 2010, with the ten most watches Super Bowls all taking place in the last 15 years.
The past three championship games are the most watched Super Bowls, and have surpassed each other every season.
Super Bowl XLVIII is the fifth watched Super Bowl in history, and was also the first time that there was an official Spanish-language broadcast for the big game.
The Patriots and Chiefs have both in three of the most watched Super Bowls since 1967.
Top-10 Highest Super Bowl TV Ratings
Super Bowl | Date | Teams | Average Viewers |
XVI | Jan. 24, 1982 | 49ers - Bengals | 49.1 |
XVII | Jan. 30, 1983 | Redskins - Dolphins | 48.6 |
XX | Jan. 26, 1986 | Bears - Patriots | 48.3 |
XLIX | Feb. 1, 2015 | Patriots - Seahawks | 47.5 |
XII | Jan. 15, 1978 | Cowboys - Broncos | 47.2 |
XLIV | Feb. 5, 2012 | Giants - Patriots | 47.1 |
XIII | Jan. 21, 1979 | Steelers - Cowboys | 47.1 |
XLVIII | Feb. 2, 2014 | Seahawks - Broncos | 46.7 |
SB 50 | Feb. 7, 2016 | Patriots - Falcons | 46.6 |
XLVII | Feb. 3, 2013 | Ravens - 49ers | 46.4 |
Source: Nielson
The highest rated Super Bowls - based on the percentage of households that tuned into the Super Bowl - is much more spread out that the total number of viewership.
The three top rated Super Bowls all took place in the 1980s, and the rest either happened in the late 1970s, or 2010s.
The Patriots have played in four of the ten highest rated Super Bowls in history.
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