bet365 to Launch in Missouri on December 1, 2025

Sports fans across Missouri will soon have access to bet365’s world-class sportsbook experience ahead of the state’s legal betting launch.

bet365 is set to go live in Missouri on December 1, 2025, marking the company’s entry into the state’s newly legalized sports betting market. Beginning on launch day, new and eligible customers in Missouri will be able to access bet365’s online sportsbook, featuring a vast range of markets, competitive odds, and innovative in-play wagering options.

Missouri will become the sixteenth U.S. state where bet365 operates, joining Arizona, Colorado, Iowa, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.

“Launching in Missouri represents an important step in bet365’s U.S. expansion,” a bet365 spokesperson said. “We look forward to serving Missouri’s passionate sports community with a sportsbook experience grounded in innovation, integrity, and responsible gaming.”

St. Louis Cardinals Partnership

The Missouri launch also coincides with bet365’s multi-year marketing partnership with the St. Louis Cardinals, making the company the team’s first-ever Official Mobile Sports Betting Partner. As part of the agreement, bet365 has secured naming rights to the bet365 Bridge, an all-inclusive fan experience located in right-center field at Busch Stadium.

Getting Started in Missouri

Fans in Missouri can download the bet365 app starting on November 17, allowing users to download the app and create an account ahead of the state’s official betting launch on December 1.

Fans in neighboring states where sports betting is already live, including Illinois, Iowa, Kansas, Kentucky, and Tennessee, can continue to enjoy betting on every major league in the country, from MLB and NFL to NBA, NHL, and MLS. Following a successful launch in Kansas earlier this year, bet365’s arrival in Missouri represents a natural next step in its U.S. expansion, bringing a trusted, innovative, and globally recognized sportsbook experience to one of the country’s most passionate sports regions.

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