bet365, a global leader in online sports betting and gaming announced the launch of “The Matchup,” a new weekly video podcast hosted by former Super Bowl Champions Chris Harris Jr. and Emmanuel Sanders.
Featuring current and former NFL players, the original series marks a significant, intentional investment in football as bet365 works to become a go-to destination for U.S. bettors throughout the season.
“The Matchup” premieres September 10, with new episodes released weekly in both video and audio formats. Full episodes will be available on YouTube, Apple Podcasts, Spotify and wherever podcasts are available, with clips and additional content rolling out across YouTube, X, Instagram, Facebook, Threads, and TikTok. The show is being produced by Last Row Digital Media.
Each week, Harris and Sanders will be joined by guests from across the game to break down the biggest NFL matchups, unpack the latest league news and share perspectives that go beyond the box score. By bringing together two former players with distinct perspectives and firsthand experience, “The Matchup” will give audiences timely context and a deeper understanding of the teams, players and storylines shaping the week ahead.
“Every great football conversation starts with a matchup—who has the edge, what everyone is overlooking and what could change the game,” said Chris Harris Jr. “Emmanuel and I have experienced the game from different perspectives, and we want the audience to feel like they are part of the conversation and leave every episode knowing more about the week ahead.”
“I have seen firsthand how much preparation goes into every game and how the smallest details can shape what happens on the field,” said Emmanuel Sanders. “Chris and I are excited to bring that player perspective to honest conversations about the teams, players and storylines that matter most to football fans.”
The launch comes as bet365 continues to expand its North American footprint, including recent growth in West Virginia, Washington, D.C., Michigan and Alberta. Through original content and marketing, bet365 is investing in new ways to engage football audiences beyond individual wagers and remain part of the conversation throughout the season.
“Football is central to the way sports bettors engage in the U.S., and ‘The Matchup’ is representative of our commitment to give our bettors more of what they want: credible insight, entertaining conversation and a sharper perspective on the game,” said Trip Stoddard, Head of Development at bet365. “Original programming like this helps us build a deeper relationship with football audiences as we work toward becoming the top betting platform for U.S. bettors.”
“The Matchup” also follows the latest chapter of bet365’s “Winning Is Everything” campaign, launched ahead of football season to establish bet365 as “The Home of Winning Early.” The cinematic campaign spotlights features including Early Payout, Early Bird Special and Early Cashout through the conventions of iconic movie genres. Together, “The Matchup” and the latest “Winning Is Everything” campaign reflect the company’s growing commitment to football fans and bettors in the U.S.
About bet365
At bet365, Winning is Everything. No participation trophies. No speeches. That’s why bet365 exists. Founded in 2000 and trusted by millions of players worldwide.
bet365 is committed to promoting safer gambling and providing tools to help customers stay in control, like spend and session limits. All tools are integrated directly into the bet365 app to make it easy to monitor play. Learn more at https://responsiblegaming.md.bet365.com/us.
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