bet365 Launches “Winning is Everything” Brand Campaign Across the U.S and Canada.

On March 13, 2026, bet365 announced the launch of its new North American brand campaign, “Winning is Everything.”

The campaign introduces a refreshed creative direction and tagline aimed at passionate and knowledgeable sports and casino fans.

bet365 is continuing its evolution in the United States and Canada, as the rebrand aligns with its recent long-term partnership as the Official Sports Betting Partner of UFC in North America.

The campaign debuted during the national broadcast of UFC Fight Night: EMMETT vs. VALLEJOS on Saturday, March 14 on Paramount, reinforcing bet365's presence in the sports world.

The new tagline and theme, “Winning Is Everything,” celebrates their dedicated sports and casino fans, as bet365 hopes to continue to position themselves as a leading destination for those who are serious about their play.

“Passionate fans appreciate that ‘Winning is Everything’; possessing a deep understanding of the game, an edge or playing a hand while trusting their instincts. This campaign is engineered for that exact mindset.” stated Stephanie De Flora, Chief Marketing Officer – USA at bet365. “It signifies our commitment to breaking through a cluttered marketplace and speaking directly to our core consumers.”

“‘Winning Is Everything’ is more than a line—it’s the inner voice of the serious sports fan finally getting spoken out loud,” said Glen Scott, Chief Creative Officer, VML Seattle. “We wanted the work to feel like it was made for people who track the lines and take pride in seeing something others miss. With Jody Hill as the Director, his storytelling was a perfect match for the work, and together we’ve created a campaign that respects the craft of betting as much as it celebrates the thrill of winning.”

The campaign will roll out across TV, digital, social media, out-of-home advertising and audio channels, with a significant presence during major sporting events throughout the year. The content will highlight bet365’s customer experience and its commitment to responsible gaming and regulatory compliance.

In conjunction with the campaign, bet365 will feature a special Early Payout Offer (EPO) for the upcoming college basketball tournament.

During the first round, all pre-game bets will be paid out automatically if the selected team gains a 10-point lead. For the remainder of the tournament, the offer will be triggered by a 15-point lead, regardless of the final result. Additional offers will be available throughout the tournament.

About bet365

At bet365, Winning is Everything. No participation trophies. No speeches. That’s why bet365 exists. Founded in 2000 and trusted by millions of players worldwide.

bet365 is committed to promoting safer gambling and providing tools to help customers stay in control like spend and session limits. All tools are integrated directly into the bet365 app to make it easy to monitor play. Learn more at https://responsiblegaming.md.bet365.com/us.

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