Everything you need to know about the Chairman of the Saudi Arabia General Entertainment Authority, 'His Excellency', Turki Alalshikh.
The vast majority of boxing fans around the world will have noticed Turki Alalshikh's fast-growing influence in boxing over the past couple of years.
The reason being is that Alalshikh is the Saudi Arabian advisor behind major sports and entertainments events in the country, including colossal boxing cards.
Since 2022, the 43-year-old, who is the Chairman of the Saudi Arabia General Entertainment Authority, has become increasingly invested in the sport, playing a significant role in pulling together blockbuster bouts and cards that would likely have never have happened without his, and the Saudi Arabian government's, influence.
As Alalshikh's reputation in boxing continues to grow, we take a closer look at the newest, and most influential, face in boxing.
Turki Alalshikh is a prominent Saudi Arabian figure, who currently holds two titles - 'Chairman of the Saudi General Entertainment Authority' and 'Advisor to the Royal Court'.
It's his work for as Chairman of the Saudi General Entertainment Authority, overseeing the rapid rise of Riyadh Season, which has raised his worldwide profile however, gaining a significant influence in international sporting events, especially boxing.
Alalshikh graduated from the King Fahd Security College in 2001 with a degree in security sciences, an honour that helped lay the foundations for his early career in government security sectors.
He subsequently went on to serve in the Interior Ministry as well as being appointed as an advisor to the Royal Court.
In December 2018, he was handed the reigns to oversee Saudi Arabia's efforts to develop its global entertainment and sports standing, aligning with the country's Vision 2030 plan.
A self-confessed boxing fanatic, Alalshikh has vowed to use his position to help fix 'broken' boxing, working tirelessly with some of the biggest promoters in the world - including Frank Warren and Eddie Hearn - to help unify the sport and put together high profile fights and events which would likely have never happened prior to his arrival in the sport.
He counts Larry Holmes and Roberto Duran as his two favourite boxers, whilst he currently holds close ties to both Oleksandr Usyk and Tyson Fury, whom have starred in blockbuster Riyadh events frequently over the past couple of years.
Turki Alalshikh is an 'extended' member of the Saudi Arabian Royal Family, which is why he is referred to as 'His Excellency'.
It's a title that carries similar prestige to 'Your Highness', which is a common phase used when referring to members of the British monarchy.
Alalshikh was bestowed the title due to his close ties to the family and to honour his high-ranking governmental role.
Turki Alalshikh is 43-years-old and will celebrate his 44th birthday on 4th August 2025.
As of December, 2024, Turki Alalshikh's net worth is believed to exceed $2.8 billion, which is around £2.2 billion.
His fortune has enabled him to make significant investments over the years, including the purchase and ownership of Spanish football club Almeria having previously owned Egyptian giants Pyramids FC.
'His Excellency' has also ventured into film production in the past, scripting the Saudi horror move 'The Cello', just a few months after he, in his role of Chairman of the Saudi Arabia General Entertainment Authority, had lifted a 35-year ban on film theatres (cinemas) in the country.
Turki Alalshikh has played a significant role in transforming boxing over the past few years, using his powerful position, and deep-rooted love for the sport, to pull together some of the biggest fights and events in boxing history under the Riyadh Season banner.
As the Chairman of the Saudi Arabia general Entertainment Authority, Alalshikh's remit has been to elevate Saudi's global standing as an entertainment powerhouse, and he has wasted absolutely no time in cementing his home nation as the new home of world boxing.
The country has already played host to some of the biggest events and fights in boxing history, including Tyson Fury v Oleksandr Usyk 1 and 2, the unprecedented Queensberry v Matchroom card as well as the upcoming 'Last Crescendo' blockbuster bill which is topped by the light-heavyweight undisputed title rematch between Artur Beterbiev and Dmitry Bivol.
Riyadh Season, which is overseen by Alalshikh, is fully funded by Saudi Arabia's General Entertainment Authority and has transformed the amount of money that fighters can make, with Tyson Fury alone earning almost £150m in from his showdowns in the Middle East.
The long-term project shows no sign of slowing down either, with 'His Excellency' vowing to grow the sport to even greater heights between now and 2030.