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2023/24 NFL season: bet365 customers split between Chiefs and Bengals to win championship

The traders at bet365 have shared the most popular customer selections ahead of the 2023/24 NFL season.

As of August 18, NFL bettors are split between two AFC rivals as the team to beat this season. 

The defending champion Kansas City Chiefs and 2021 runners-up Cincinnati Bengals have received to most bets in the To Win Outright market. 

The Chiefs (+600) are favorites to win a second-straight title, while the Bengals (+1100) are fifth in the betting. 

In the Most Valuable Player market, the most popular selection among bet365 customers is New York Jets quarterback Aaron Rodgers. 

Continue reading for a complete breakdown of the top 10 most popular selections in the To Win Outright, MVP, Defensive Player of the Year, and Regular Season Wins markets.

NFL Outright - Popular Selections

Team

Percentage of bets placed

KC Chiefs

10.7%

CIN Bengals

10.7%

PHI Eagles

9.9%

NY Jets

8.2%

MIA Dolphins

5.9%

BUF Bills

5.6%

SF 49ers

5.4%

BAL Ravens

4.5%

DET Lions

3.8%

JAX Jaguars

3.7%

Can the Chiefs become the first team since the 2004 New England Patriots to win back-to-back Lombardi Trophies?

Or can the Joe Burrow lead the Bengals to their first title in franchise history?

Also among the most popular selections are last year’s runners-up, the Philadelphia Eagles, who are second-favorite to win it all at +800. Philly is the strong favorite to represent the NFC in the big game, followed by the San Francisco 49ers and Dallas Cowboys. 

The longest shot on the list of most popular selections? The Jacksonville Jaguars, who are a +2800 shot to win their first championship ever.

Most Valuable Player - Popular Selections 

Player

Percentage of bets placed

Aaron Rodgers

18.0%

Jalen Hurts

11.0%

Trevor Lawrence

9.0%

Joe Burrow

7.2%

Lamar Jackson

7.2%

Patrick Mahomes

7.0%

Justin Fields

6.3%

Josh Allen

4.6%

Justin Herbert

4.1%

Justin Jefferson

2.5%

15 of the last 16 Most Valuable Player award winners have been quarterbacks – the one exception being running back Adrian Peterson in 2012.

So it’s no surprise to see the above list full of top-tier QBs.

But it isn’t reigning MVP Patrick Mahomes or his fellow young guns Joe Burrow or Josh Allen that top the list. Rather, it’s the 39-year-old, four-time MVP Aaron Rodgers, who is +1600 to win the award.

Dual-threat QBs Jalen Hurts, Lamar Jackson, and Justin Fields also feature on the list.

The top non-QB candidate according to bet365 customers? Minnesota Vikings wide-out Justin Jefferson, who’s priced at +8000 to win MVP.

Defensive Player of the Year - Popular Selections

Player

Percentage of bets placed

Micah Parsons

14.7%

Ahmad Gardner

14.6%

TJ Watt

8.3%

Aidan Hutchinson

8.3%

Myles Garrett

6.3%

Nick Bosa

5.0%

Jaelan Phillips

5.0%

Chris Jones

3.1%

Quinnen Williams

2.8%

Aaron Donald

2.4%

The race for Defensive Player of the Year could be one of the tightest award races in the NFL this season.

Leading the list of most popular selections are Micah Parsons, the +450 favorite to win the award, second-year corner back Ahmad “Sauce” Gardner, and 2021 DPOY T.J. Watt – third-favorite at +800.

Gardner, last year’s Defensive Rookie of the Year, is the sole defensive back on the above list.

Some longshots are featured among the most popular customer selections, too, including Jets defensive tackle Quinnen Williams (+2800), Lions edge Aidan Hutchinson (+2800), and Dolphins linebacker Jaelen Phillips (+5000).

Regular Season Wins - Popular Selections

Team

Selection

Win Total

DAL Cowboys

Over

9.5

PIT Steelers

Over

8.5

LA Chargers

Over

9.5

LV Raiders

Under

7.5

SEA Seahawks

Over

8.5

GB Packers

Over

7.5

NY Jets

Under

9.5

DEN Broncos

Over

8.5

ARZ Cardinals

Under

4.5

CLE Browns

Over

8.5

The Regular Season Wins market is unlike the award markets, as customers have the opportunity to select a team to go over or under its win total.

The most popular selection is for the Dallas Cowboys to win over 9.5 games, followed by the Pittsburgh Steelers and Los Angeles Chargers also to go over their win totals of 8.5 and 9.5, respectively.

Dallas and LA went over those numbers last season, while the Steelers missed finished with eight wins.

Who do customers believe will go under their win total in 2023/24?

The Raiders (O/U 7.5 wins), Jets (O/U 9.5 wins) and Cardinals (O/U 4.5 wins) are the most popular selections.

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