A proven goal scorer across his 14 years in senior football, Danny Ings has joined West Ham United in an attempt to solve their troubles in front of goal this season.
Ings has endured a frustrating spell at Aston Villa since joining from Southampton in 2021, he has struggled to nail down a spot in the team and this has made consistent goalscoring hard to come by.
With that said, Ings' six Premier League goals this season from just 818 minutes of action show that he hasn't lost his knack of finding the back of the net.
With West Ham really underperforming in front of goal it could be a match made in heaven, a chance at a consistent run of games for Ings could be the key to unlock the goalscoring form he had shown at Southampton and Burnley before that - something that the East London side could really use.
With six goals already under his belt and a minutes to goal ratio that works out at around a goal every game and a half, a total of 15 Premier League goals for Ings might not be the most unlikely of scenarios - bet365 are offering 6/1 for the Hammers' new front man to reach this target.
Steve Freeth discusses Ings' arrival in East London and how his goals have been priced up between now and the end of the season.