Wimbledon starts on Monday and there are three players at the head of the betting looking to maintain their monopoly of Grand Slam tennis titles in the last 13 months.
has tended to deserve her place at the top of the women's tennis markets in the past couple of years, but there has to be a question mark over whether she should be topping the Wimbledon singles market this season.
Swiatek has recently shown she's the one to beat on clay by capturing her third French Open singles crown in four years, but while the Pole was dominant on hard courts last season, a couple of players at least have caught up with her on the synthetic fast terrain.
But with Swiatek never having made it past the fourth round of Wimbledon, it's a slight surprise to see her priced shorter than her chief rivals Aryna Sabalenka and for All England Club glory in the coming fortnight.
Australian Open heroine Sabalenka is bidding to make it two fast-court Slam victories in as many tournaments this year, while Rybakina will be hoping to show that her Wimbledon triumph last summer was no one-off.
|Wimbledon women's singles 2023
|All England Club, London, England
|Monday 3rd July - Saturday 16th July, 2023
|How to watch
|BBC, Eurosport or bet365 Sports Live Streaming
|Iga Swiatek 13/5, Elena Rybakina 15/4, Aryna Sabalenka 5/1, Petra Kvitova 12/1, Coco Gauff
Elena Rybakina didn't get the plaudits she deserved for her magnificent performance in winning Wimbledon last year.
The Russian-born Kazakhstan representative got herself in peak physical condition for last season's grass-court major and she duly dropped only two sets on the way to lifting the trophy.
However, that London triumph and title wins this season in Indian Wells and Rome and runner-up spots in the Australian Open and Miami are still not enough to see her top the market for the third Grand Slam tournament of the season.
That honour goes to world number one and recent French Open heroine Iga Swiatek.
But with Rybakina and Melbourne Park queen Aryna Sabalenka vying for the Wimbledon title this year, it's open to question whether Swiatek, who pulled out of her semi-final in Bad Homburg last week, merits bookmaker favouritism.
Rybakina looks the pick of the trio at the head of the market, with Sabalenka's chance preferred to favourite Swiatek.
If one of the latest Big Three in women's tennis fail to take the title, Coco Gauff may now be playing well enough to get her hands on a maiden Grand Slam singles title.
It's almost certainly a question of when and not if Gauff is crowned a major singles champion – and considering the promise she has shown in the grass-court prep events for Wimbledon, it's just possible that her time to step up may have arrived.
Gauff definitely has the right credentials. She has shown more potential in her teenage years than many who have gone before, notwithstanding the fact is she still has to ditch her maiden tag in a Slam singles.
But while she has already made the final of the French Open, some of the best tennis she produced in her early career came at Wimbledon and punters would do well not to forget that.
Gauff's game is still a long way from the finished article, but someday soon it will click in a big way in a major and that could be in London.
It's surely only a matter of time before the penny drops for Gauff and she clicks in a major – and it wouldn't be a surprise if she went on to win all four Grand Slam singles tournaments.
Karolina Muchova had shown plenty of promise in the seasons before injury knocked back her best-laid plans, but her performance in reaching the French Open final in early June received plenty of positive comments.
The Czech was praised for having one of the most complete games of any player in a long time. And with that in mind, Muchova has shown enough on previous trips to Wimbledon to suggest that going one better in London than Paris is perfectly feasible.
She went close to defeating Swiatek in the Pole's clay fortress in the French capital, so things are unlikely to be much if any tougher for Muchova on the London grass.
True, she has a new Big Three in the women's game to overcome, but the fact that Muchova is just 22/1 to win her first major in the coming two weeks tells you how highly she is rated.
Muchova is 26 years of age now so is pretty much at the peak of her physical powers, so don't be surprised if she justifies her price and goes close to taking the title.
Muchova reminded the world of her ability and potential when reaching her first Slam singles final in the French Open recently and there's no reason why the versatile Czech, an shot for Wimbledon, can't kick on in London.