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Wayne Rooney best backed for I'm a Celebrity crown

Wayne Rooney has been the best backed contestant for jungle glory as the I'm a Celebrity lineup has been revealed.

Rooney was installed as 3/1 favourite on Monday, being cut to 9/4 within 24 hours. The former Manchester United and England footballer has become a more prominent media personality with his punditry work and appearing on documentaries alongside wife Coleen, who was runner-up in 2024, and is likely to throw himself two-footed into Bushtucker Trials.

But Joanna Page is the big early mover. Opening at 11/1, the Gavin & Stacey star has been cut to 7/2 second favourite.

bet365's Steve Freeth said: "The betting public has given Wayne Rooney a big thumbs-up, and his backers will be hoping for the same from viewers. The biggest price shift we've seen has been for Joanna Page, whose odds have tumbled from 11/1 into 7/2. Her Gavin & Stacey background should stand her in good stead in Australia."

Take a look at where the early money for I'm a Celebrity has gone below:

Contestant

% of stakes

Wayne Rooney

33%

Sharky

16%

Leigh Francis

14%

Joanna Page

13%

Chloe Burrows

9%

Leomie Anderson has attracted the least attention in the market, with just 0.01% of stakes placed on the model.

The 2026 series of I'm a Celebrity is due to start on Monday 16th November.

Odds displayed in above article correct at time of publishing and subject to change or withdrawal at any time.

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