Dak Prescott is priced at 18/1 to be named regular season MVP after the Dallas Cowboys quarterback signed a new contract extension which will make him the highest-paid player in NFL history.
(Odds will display when market is available)
(Odds will display when market is available)
Dallas owner Jerry Jones had faced increasing scrutiny as to why the franchise had not tied down Prescott and star receiver CeeDee Lamb to long-term contracts, though concerns about the pair potentially leaving have now been quelled.
Prescott has agreed to a new four-year extension worth a reported $240m, of which $231m (£176m) of that total is guaranteed. At $60m (£46m) a season, Prescott's new deal eclipses the $55m (£42m) average annual salary which were agreed by Trevor Lawrence, Joe Burrow and Jordan Love.
It's a sensational show of faith for a quarterback who's entered the 2024 campaign off the back of one of his most productive years, throwing for 4,516 yards and tallying a league-high 36 touchdowns.
Such form saw him finish second in the league's Most Valuable Player voting, behind Baltimore's Lamar Jackson who enjoyed an exceptional term at the M&T Bank Stadium.
With question marks over his future now cleared, the challenge for Prescott is to lead Dallas to their first NFL championship in 29 years.
It's a remarkable drought for 'America's Team' and the Cowboys have endured a spate of disappointments in recent seasons. They've not advanced further than the Divisional round of the playoffs since their last triumph in 1995, appearing in seven Divisional matchups and losing all of them.
Prescott has guided Dallas to the playoffs on five separate occasions since being drafted in the fourth round of the 2016 Draft, which includes the last three successive seasons.
Yet if anything epitomised the Cowboys' post-season woes across the last three decades, it was Prescott's pick-six in their Wild Card matchup against Green Bay last year. Dallas were very much the architects of their own downfall, succumbing to a 48-21 defeat.
Desperate to avenge that loss and fuelled by his lucrative new contract, Prescott is eager to bring the Vince Lombardi trophy back to Dallas.
On ending the Cowboys' barren run, Prescott told ESPN: "It's my only motivation. Hold up my part of this deal. Just deliver that."
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