Putting pen to paper on a lucrative four-year, $140million contract extension in the summer, Justin Jefferson is looking to repay the faith shown by the Minnesota Vikings by bringing the Vince Lombardi Trophy back to Minneapolis.
Amid concern their star wideout may depart the U.S. Bank Stadium with a series of teams making enquiries during the off-season, the four-time Pro Bowler became the highest-paid non-quarterback in the NFL.
Jefferson rewarded his team with a fifth straight 1,000-yard season. Individual accolades corresponded with team success, although the Vikings became the first team to win 14 games in the regular season and not finish top of a division, having fallen short to the 15-2 Detroit Lions in the NFC North.
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One of the most exciting and dynamic individuals in the league, Jefferson's productivity justified such an expensive investment.
The former LSU graduate was one of five players in NFL history with 5,000+ receiving yards in his first four seasons, a statistic that is made all the more impressive when you consider he missed a large portion of Minnesota's 2023/24 campaign with a hamstring injury.
Jefferson's absence was a blow to the Vikings' playoff hopes, but the 25-year-old is fit and firing this time around.
Many were sceptical about Minnesota's chances before an injury to rookie quarterback JJ McCarthy, let alone when journeyman Sam Darnold was named as his replacement.
18 weeks later and Darnold has been one of the stories of the NFL season, stacking up numbers that ranked him as one of the league's best quarterbacks and a key element to that was the blossoming partnership forged with his number one target, Jefferson.
With the exception of the final regular season match against Detroit, Jefferson and Darnold have been irresistibly intertwined.
An electric 97-yard touchdown against the San Francisco 49ers was a sign of things to come, and the pair crucially combined for a pivotal 39-yard touchdown against the Seattle Seahawks in Week 16 as Darnold impressively found Jefferson in double coverage.
Jefferson put up five 100+ yard games over the course of the season and when the going is getting tough, he is an ally Darnold knows he can depend on.
If Minnesota are to go all the way and win their first Super Bowl, they'll require a flourishing Jefferson-Darnold partnership to realise those dreams.