"Some people think football is a matter of life or death. I assure you, it's much more serious than that".
Legendary Liverpool manager Bill Shankly's famous declaration of the true importance of football in the lives of people all across the globe now represents one of the most iconic quotes in the history of the sport.
Following in the footsteps of charismatic Scot Shankly, English football has continued to be defined by quick-witted, colourful characters in managerial dugouts up and down the country.
We examine the most memorable managerial quotes since the dawn of the Premier League back in 1992.
- The smooth-talking Jose Mourinho's first public press conference as Chelsea manager in 2004 was nothing short of box office.
- It's safe to say Mourinho was not impressed by referee Chris Foy's performance in a 1-0 defeat for Chelsea against Aston Villa in the Premier League back in 2014.
- Mourinho snapped back at Arsenal's Arsene Wenger after the Frenchman accused him of being afraid of failure back in 2014.
- One of the most famous managerial rants in Premier League history - to say former Newcastle manager Kevin Keegan was rattled by Man Utd boss Sir Alex Ferguson in the race for the title in 1995/96 would be an understatement.
- Another Premier League manager to have succumbed to the mind games of the inimitable Sir Alex, ex-Liverpool boss Rafa Benitez launched an incredible tirade against the Scot as the Reds battled their great rivals for the league title in 2008/09.
- The master of getting under the skin of his managerial adversaries amidst a Premier League title race, Sir Alex coined a new footballing phrase as Man Utd went toe-to-toe with Arsenal in 2002/03.
- A loveable grandfather type figure in the Premier League, Italian Claudio Ranieri gave his players and staff bells as a Christmas present as a reminder for them to maintain their concentration levels during training sessions.
- Always value for a humorous quip or two during press conferences, eccentric Dutchman Louis van Gaal let out a memorable battle-cry during a press conference as Man Utd boss in 2016.
- Big Sam Allardyce fired back at Chelsea's Jose Mourinho in comedic fashion after the Portuguese accused the West Ham manager's side of playing 'football from the 19th century' in a 0-0 draw in the Premier League at Stamford Bridge in 2014.
- One of the more bizarre outbursts from a managerial press conference in Premier League history, Leicester City boss Nigel Pearson became irate in an exchange with a reporter following a defeat for the Foxes against Chelsea in 2015.