In recent years, it almost seems as if all Premier League teams are breaking a new transfer record, whether it be a top six club in a pursuit to lift the title, or a newly promoted side with an aim to stay in the division.
There is a modern realisation in football that all teams have to spend big in order to compete.
That said, Ipswich's 'big' and Chelsea's 'big' differ greatly, as we look at each Premier League club's top three record signings.
(All transfers in Euros. Source: Transfermarkt.co.uk.)