Skip to content
en-gb GO TO bet365 Sports
  1. Boxing

BOXXER: Dylan Cheema signs long term promotional deal

bet365 and BOXXER are excited to announce the signing of the undefeated young prospect Dylan Cheema (5-0, 1 KO), who stormed his way to victory in last month’s BOXXER Series tournament in his home city of Coventry.

The tournament run, which saw him win three fights in one night live on Sky Sports, earned Cheema a new army of British boxing fans as he progressed from major underdog to grand final winner over the course of the event.

A proud Coventry man, it was Cheema’s first ever time competing in the city in which he was born and raised. Cheema had transitioned to professional boxing following a highly accomplished run as a professional kickboxer, but Birmingham was the closest he had ever fought to home in either discipline.

A high achiever in other areas of his life - Cheema was a world champion in kickboxing and holds a university degree - he now turns his attention to climbing the professional boxing ranks and winning equally impressive plaudits.

Cheema’s new army of fans are joining his existing battalion, one which features a huge number of his fellow Sikhs. Drawing his ancestry from Punjab - a region of India with a long and storied warrior tradition - Cheema’s pride in his heritage is reflected in the strength of support he draws from the wider community across the UK.

Read Ben Shalom's first exclusive column for bet365

At 25 years old and with his professional record now including a win over the highly-regarded Rylan Charlton, runner-up in the tournament, Cheema looks set to secure big opportunities as he joins the BOXXER ranks on a long-term exclusive promotional contract.

“This is just the beginning. I’m ready for the big fights - BOXXER and Sky Sports are the ones to make those big fights happen. I’m delighted to sign with BOXXER. I’ve got a good manager and a good team, and they’re going to guide me along this next stage of my journey,” said Cheema.

Ben Shalom, BOXXER founder and CEO, said “The Boxxer Series is all about giving UK boxers the chance to showcase themselves and secure big future opportunities. Dylan Cheema did exactly that in Coventry - he put on an incredible performance, going from underdog to tournament champion, and we’re very excited about his future potential.”

Discover more from the world's favourite online betting brand

More from bet365 x BOXXER

Latest sports betting and odds

Watch sports live streaming

Head to the bet365 YouTube channel for exclusive boxing content

Latest boxing results

Looking forward to the week ahead

Sign up - bet365 Open Account Offer

bet365 uses cookies

We use cookies to deliver a better and more personalised service. For more information, see our Cookie Policy

New to bet365? Bet £10 & Get £30 in Free Bets

Join Now

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.