Long billed as the most lucrative match in football for the winners, the Championship play-off final can allow clubs to transform the trajectory of their future.
As the most watched football league in the world and home to some of the sport's top stars, Premier League clubs are backed by substantial TV broadcasting contracts and sponsorships.
We explore just how much money is at stake in the Championship play-offs.
Dubbed the richest game in world football, according to accounting firm Deloitte the winners of the Championship play-off final see their revenue increase by approximately £170m spread over a three-year period.
The financial rewards for teams capable of staying up in the Premier League are even greater, with an approximated revenue increase of up to £305m over a three-year period.
This increase in revenue is driven by a number of factors including an upturn in TV broadcast income, commercial sales, sponsorships and matchday profits.