The likes of Tom Daley and Katerina Johnson-Thompson will be hoping to bring home a gold medal from Paris this summer.
Ahead of the summer spectacle, we take a look at some of Team GB's stars who will be looking to reign supreme in Paris.
Keely Hodgkinson burst onto the scene at the Tokyo Olympic Games three years ago and expects to improve on her 800m silver medal from Japan in Paris.
She broke Kelly Holmes' 26-year-old British record on her debut at a major outdoor championships and has since placed second at two more global events - the 2022 and 2023 World Championships.
The Wigan-born athlete will again battle rivals Athing Mu, who beat the Briton to Olympic gold in Tokyo, and Mary Moraa in pursuit of an elusive global gold.
Hodgkinson suffered a repeat of her 2022 Commonwealth Games loss to Moraa in Budapest last summer but recently reversed the placings with the Kenyan at the Diamond League meeting in Eugene to demonstrate superb pre-Olympic form.
Katarina Johnson-Thompson remains one of the leading Team GB medal hopes for 2024.
The double world champion set the highest mark in two of the seven events as she posted an unsurmountable points total of 6740 in Budapest last summer.
However, that was still some way off her British record of 6981 points set at the 2019 World Athletics Championships in Doha.
Her only previous attempt to add to the British medals at the Olympics was blighted by injury as the Liverpudlian sustained a ruptured Achilles eight months before the Tokyo Games and then a calf problem midway through the event in Japan.
Johnson-Thompson withdrew from the heptathlon at the 2024 European Athletics Championships on the first day of competition as her coach stated she had developed a small niggle in her leg and it was not worth risking any damage so close to Paris 2024.
Gold medal favourite Molly Caudery has enjoyed a rapid rise to prominence over the past ten months.
She was crowned world indoor champion in Glasgow back in March and went into this summer’s European Championships as a leading contender to finish atop the podium.
But, despite boasting a world-leading height of 4.86m in 2024, she was unable to find her best form in the final.
After requiring second attempts at 4.68m and 4.73m, she bowed out of the competition as Switzerland's Angelica Moser took a surprise victory with 4.78m.
Josh Kerr, the new British mile record holder, is bidding to turn bronze into gold in the 1500m this year.
The 26-year-old Scot finished third behind Jakob Ingebrigsten three years ago, but was able to outsprint his Norwegian rival to take gold at the World Championships in Budapest last summer.
Kerr again beat Ingebrigtsen, who posted the leading Men’s 1500m time of the year at the Bislett Games in Oslo, in Eugene this summer over the longer mile course after overtaking him 600m from the finish and holding his form.
Adam Peaty won Team GB's first gold medal of the Olympics four years ago in Tokyo, successfully defending his 100m breaststroke title.
Already a three-time Olympic champion, the 29-year-old is looking to complete a hat-trick of titles in his favourite event.
Peaty heads to Paris in possession of the second-fastest 100m breaststroke time in the world this year - just behind his Chinese rival Haiyang Qin.
He teamed up with James Guy, Anna Hopkin, Kathleen Dawson and Freya Anderson to win a second Olympic gold in the 4x100m mixed medley relay three years ago and will be looking to do so again next month.
Tom Daley will return to Team GB colours this summer after ending his career break in time to get back in shape for Paris 2024.
The 29-year-old will become the first British diver to compete at a fifth Olympics after finding fame as a 14-year-old in Beijing in 2008.
He has won individual bronze medals in the 10m platform at London 2012 and Tokyo 2020, but his best chance of a major medal will be in the synchro event this year.
Daley, who also took bronze in the 10m synchro in Rio 2016, will defend the title he won alongside Team GB teammate Matty Lee with a new partner - Noah Williams - after a back injury prevented Lee from competing this time.