Check out the latest odds for the 23rd series of Big Brother.
A long-time favourite of British reality TV, Big Brother returned to our screens on Sunday night with a total of 15 housemates entering the house on Day 1.
The new series is the sixth to be shown on ITV since the broadcaster revived the programme in 2023.
This year's edition will be the longest series to air in nearly ten years, with the finale set to be held on Friday, November 6, 2026.
The early favourite to be crowned winner is viral content creator and self-described "Queen of Scotty Road", Philip Regan.
The TikTok star made a splash on his entrance to the house and is top of the market to be victorious.
Also among the favourites is 18-year-old Charlotte Nott. The Oxford-based student is currently prominent in the betting to become the 10th woman to win Big Brother in the UK.
(Odds will display when market is available)
All odds displayed on this page were correct at the time of writing and are subject to withdrawal or change at any time.