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bet365 named official betting partner of Chris Eubank Jr vs Liam Smith

In what could become a landmark year for British boxing, bet365 are delighted to announce that through their partnership with BOXXER, the world’s most popular sports betting brand will be the Official Betting Partner of Chris Eubank Jr vs Liam Smith, on Saturday 21st January.

A spokesperson for bet365 said: Live on Sky Sports and brought to you by our partners at BOXXER, we’re thrilled to be part of this huge night of British boxing.”

Many are predicting a close fight, but Eubank Jr is the 4/11 favourite with bet365. The Brighton-born fighter is 5/2 to win by KO and 11/10 to win on points.

Liam ‘Beefy’ Smith should not be underestimated however, with some pundits backing the 11/5 outsider to cause a shock

View all bet365 Eubank Jr v Smith betting

A spokesperson for bet365 continued: “It’s going to be an explosive night on January 21st, and bet365 has you covered with a huge selection of pre-fight markets. Once the bell rings, our industry-leading In-Play product will take centre stage, with live odds and bet boosts throughout.”

Under the partnership, bet365 branding will appear prominently across all pre-promotional activity, including press conferences, open workouts and weigh-ins; culminating in extensive in-arena exposure on fight night, with 360-degree branding across the ring corners, ropes and toblerones; and the venue’s screens, banners and boards. bet365 will feature on the ring canvas, arena barriers and more.

bet365 will continue to be BOXXER’s official odds partner for the event and be integrated across BOXXER’s social and digital content. bet365’s odds will be promoted on BOXXER’s platforms in the build-up to the fight, with in-play optimisations exclusive to BOXXER. Live streams of BOXXER’s shows are also available on bet365’s platforms in select international territories, to further enhance the customer experience globally.

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