bet365 has further enhanced its lottery output with a brand new live lottery product
The world’s biggest operator entrusted SIS, owner of the 49s Live Numbers brand, to build and operate its new Lotto365 offer, with the 24/7 live betting specialist developing an exclusive live draws product to anchor bet365’s overall lottery offer.
Lotto365 delivers a live draw every five minutes 23 hours every day, which is created and streamed from SIS’ broadcast studios in Milton Keynes. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.
In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers. Lotto365 will launch in English but will soon be streamed in multiple languages. All results will feature on the 49s.co.uk website, allowing bettors to view recent results, discover the hot and cold balls, and search for statistics relating to individual ball numbers.
This latest launch demonstrates bet365’s continued investment in its lottery products and follows the operator recently becoming the first brand to stream the market-leading 49s fixed-odds live numbers product online.
“Lotto365 reaffirms our commitment to investing in a high-quality lottery portfolio. It’s a key product for many bettors within the bet365 group, and this new offering will be highly appealing," a bet365 spokesperson said.
“SIS and 49s have a long history of producing best-in-class lottery content and SIS were the partner of choice to support the development of Lotto365.”
Jessica Mills, Head of Product Proposition at SIS, said: “We are very pleased to be partnering with bet365 to deliver this exciting new project. Our 49s Product team have worked very hard to support the creation and development of Lotto365.
“The launch of Lotto365 is testament to the outstanding reputation and heritage of our 49s product portfolio, which has been delivering high quality and reliable live numbers draws for over 25 years. It’s been a real team effort with bet365 throughout this project and we’re confident that the product will attract a wider audience of players.”