UEFA Champions League: bet365 announce historic partnership

bet365, one of the world’s leading online betting companies, is delighted to announce a historic sponsorship, becoming the first official sports betting partner of the UEFA Champions League (UCL).

• First-ever sports betting brand to sponsor the UEFA Champions League
• Three-year partnership with exposure on media backdrops, LEDs and UCL digital channels
• Immersive activations include huge free-to-enter ticket giveaway for fans

The three-year global partnership covers sponsorship of the men’s competition, with brand exposure on in-game perimeter LED boards, media backdrops and UEFA Champions League digital channels.

The partnership will be launched with one of the largest ticket giveaways in the competition’s history. Thousands of football fans in some of the biggest UCL nations will be given the opportunity to experience a UEFA Champions League match day, with bet365 providing access to some of the most sought-after seats in football.

Guy-Laurent Epstein, Director of Marketing at UEFA, said: “We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League.

"As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible sports betting practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”

bet365 Global Chief Marketing Officer Alex Sefton, said: “As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition.

“bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”

The global sponsorship agreement covers the UEFA Champions League men’s competition from the 2024/25 season through to the 2026/27 season.

The partnership provides a unique opportunity for bet365 to unlock access to elite European club football on a global scale with a range of immersive activations, including a free-to-enter ballot to give away thousands of tickets to fans in select countries.

About bet365

At bet365, we don’t do ordinary. The original pioneers of ‘In-Play’ betting, we now offer an unrivalled sports betting experience which covers over 96 sports and over 1,000,000 live streams to 100 million customers worldwide.

Our online betting brand is powered by a world-class proprietary product and over 7,000 employees across the globe.

Cultural and linguistic zones around the globe are serviced using geo-specific content and 22 different languages to enhance the customer experience.

bet365 prides itself in being a responsible operator and has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegambling.bet365.com/en

18+ | Geographical restrictions and Full Terms and Conditions apply for Ticket Giveaway | Registration Required | GambleAware.org

The UEFA Champions League Ticket Giveaway

Significant Terms and Conditions

• The giveaway for each match fixture will be a separate promotion subject to these terms and conditions. Please check the opening and closing dates for each fixture giveaway, below.
• This Promotion is free to enter. No purchase is required.
• This Promotion is offered across the bet365 platform, and your chance to win will be shared with entrants from other eligible countries.
• To enter a prize draw, create or login to your bet365 account, go to our giveaway page and select the match you would like to win by clicking “Enter” by the deadlines indicated.
• Winners will be notified by email within 3 days of the Entry Closing Date for the relevant draw. Winners must respond, by email, within 24 hours to accept the prize. Your prize is not guaranteed unless you confirm your acceptance in time.
• Entry into a match giveaway must be made by no later than 11.59pm (UK time) on the closing date specified for that fixture.
• Winners will be selected by random electronic draw. A separate draw will be held for each match giveaway.
• This Promotion is open only to verified bet365 account holders aged 18 years or over, who can see this promotion after login.
• You may only enter the giveaway for one match per week of the UCL competition. A maximum of four prizes can be won per person over the lifetime of this Promotion.
• In each match giveaway, 10 winners will each win 2x match tickets to the selected UEFA Champions League men’s football match. Tickets may only be used by the selected winner and a guest of their choice (aged 18+). Tickets may not be transferred, sold or exchanged.
• The prize does not include hospitality, travel, accommodation, travel insurance, food and drink or spending money. Such costs are the exclusive responsibility of the winner.

Check our betting hub for the latest UEFA Champions League betting odds.

Matt Gibbs

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