Erling Haaland heads into the 2026/27 Premier League season as the only player in the division to have captured the coveted Golden Boot award.
Former Liverpool star Mohamed Salah is a four-time winner but won't be in contention to challenge the powerful Norwegian this time around following his highly-publicised switch to Trabzonspor earlier this month.
Citizens hit-man Haaland has topped the goalscoring charts in three of his four full seasons in English football, bagging a seriously impressing 112 goals in his 132 top-flight appearances to date.
Unsurprisingly, on the back of that, he is the overwhelming favourite to sit at the top of the pile once more come the end of the upcoming campaign with almost one in two bets placed overseas coming in for the 26-year-old.
However, at 4/6 Haaland has enticed just 5.5% of UK bettors in, with punters on home soil instead preferring to take an interest in potential challengers to the Manchester City striker's crown boasting more eye-catching prices.
Liverpool's Aleksandr Isak (11.7%) will be keen to produce a better goal return following an injury-hit opening 12 months at Anfield and looks a solid enough shout at 8/1, whilst Brentford's Brazilian star Igor Thiago represents more potential value at 12/1.
But it's Thiago's international colleague Joao Pedro who has caught the imagination of our British-based punters, with 20.2% of those chancing their hand on our Premier League top goalscorer market backing the Chelsea star.
The 24-year-old proved an instant hit at Stamford Bridge after signing from Brighton & Hove Albion last summer, scoring 20 times in all competitions, including 15 in the Premier League.
Now, with Xabi Alonso at the helm, and even more attacking options brought into the club to help supply the ammunition, Pedro's sights will be set even higher.
Manchester United's Benjamin Sesko is another player to have commanded interest from the public this summer, with the Slovenian the third best-backed player in the market with 8.9% of customers lending him their support.
The 23-year-old ended his debut campaign at Old Trafford with 11 league goals to his name with the bulk of those being scored following the January arrival of Michael Carrick as boss.
He scored nine times across his final 14 top-flight outings and with the Red Devils being handed a relatively generous opening to the new season, there's an opportunity for the ex-RB Leipzig star, priced at a huge 40/1, to fill his boots early doors.
"Our global customers clearly believe Erling Haaland is the one to beat in the Top Goalscorer market," bet365's Steve Freeth said.
"Conversely, our UK punters are willing to oppose him, with the likes of Pedro, Isak, and Sesko attracting the bulk of the attention."
Best-backed players for top Premier League goalscorer award
- Joao Pedro - 20.2%
- Alexander Isak - 11.7%
- Benjamin Sesko - 8.9%
- Viktor Gyorekes - 6.3%
- Erling Haaland - 5.5%
As a percentage of singles bets placed on the Premier League top goalscorer market in the UK.
Odds displayed correct at time of publishing and subject to change or withdrawal at any time.
